When you are creating something for the web, you have to keep in mind that your website must be as easy to find as possible. Keep in mind there are SEO agency/ agencies that are willing to help your web grow.
SEO, or Search Engine Optimization (http://en.wikipedia.org/wiki/Search_engine_optimization) should always be in your mind when designing and creating your website. A great company can create a web design to fit your communication goals, brand guidelines and target audience and tracking your customers journey map should be a big part of that (https://www.salesforce.com/products/marketing-cloud/best-practices/customer-journey-maps/)
Lets imagine a blog. By default the route to each post would be something like:
which works just fine.
But this is not SEO friendly, as the search engine crawlers won’t link the URL to the content.
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