When you are creating something for the web, you have to keep in mind that your website must be as easy to find as possible.
SEO, or Search Engine Optimization (http://en.wikipedia.org/wiki/Search_engine_optimization) should always be in your mind when designing and creating your website.
Lets imagine a blog. By default the route to each post would be something like:
which works just fine.
But this is not SEO friendly, as the search engine crawlers won’t link the URL to the content.
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