Tag Archive

#founder

Articles and technical notes tagged with #founder.

3 published articles

Digging Beneath Feature Requests – The Unbiased Founder #3

By Carlos Rodrigues

8 min read

Digging Beneath Feature Requests – The Unbiased Founder #3

Customers are experts at their problems but poor at designing software solutions. This post explains how to dig beneath feature requests to uncover root causes, using the Excel export trap as an example, and how to log problem-solution pairs instead of literal tickets.

2026-11-09 Read more

Deflecting the Fool's Gold of Compliments – The Unbiased Founder #2

By Carlos Rodrigues

9 min read

Deflecting the Fool's Gold of Compliments – The Unbiased Founder #2

Compliments and future promises in customer discovery carry zero actionable data and often signal polite stalling. The article explains the Pathos Problem and offers the Deflect and Anchor maneuver to return talks to past specifics and real behavior.

2026-10-27 Read more

The Unbiased Questioning Framework – The Unbiased Founder #1

By Carlos Rodrigues

10 min read

The Unbiased Questioning Framework – The Unbiased Founder #1

Avoid the validation trap by understanding why customers give false positives. This article introduces a 3-rule framework for unbiased questioning, teaching founders to focus on past behaviors and current problems instead of pitching their idea.

2026-10-21 Read more